Branding: Get a broad perspective

This FutureRising article gives useful information that should help you to firm up your options and where you can look for jobs:

• Introduction to branding
• What is branding?
• Branding examples
• Jobs in branding
• Branding companies
• Recommended branding books
• Useful branding links

Take a quiz

Do you want to work in the creative industries?  Need some help to decide which role would match your interests and ambitions?  Try the quiz on the Future Rising website.

Compete to win an internship

Check out the Challenges….

Are you a creative?

FutureRising aims to increase your knowledge of the creative industries.  What’s on offer?

• Briefs written by employers who offer jobs, internships, prizes and feedback to the best student submissions
• Challenges to earn points and impress employers with your commitment and understanding
• Creative job opportunities – internships, graduate schemes and placements in advertising, branding, design, marketing and media
• Attend events with creative professionals
• Connect using the FutureRising network

Take a look…..

Let’s talk about marketing

Couple of websites that might be worth a look to learn more about all aspects of marketing:

Getin2marketing  is an online careers resource from the CIM (Chartered Institute of Marketing). There is a marketing a-z glossary of industry specific jargon so you get to know your adopter categories from your AIDA and your yappies from your zuppies! There are also ten links to further explain the basics of marketing including ‘how to define your unique selling proposition’, ‘how to achieve an effective promotional mix’ and ‘how to plan marketing communications’.

and

U-Talk Marketing Information and news for marketers, by marketers. Covers digital, advertising, PR, sales promotion, media, strategy, direct marketing, point of sale, client relationship management marketing news, marketing analysis and selection of marketing related blogs.

More about marketing

Two professional bodies for the marketing sector:

Chartered Institute of Marketing (CIM) – Worldwide professional marketing body. Defines the marketing standards that operate in the UK. Provides membership, qualifications and training to marketing professionals

Direct Marketing Association (DMA) – Trade association in the marketing and communications sector. Aims to protect consumers and raise industry standards. Members include agencies, list brokers and mailing houses, as well as blue-chip corporations

Take a look, get more informed about the sector you are interested in.

Want a project for your portfolio?

Then take a look at Concept Cupboard: it’s an online creative crowdsourcing service with a social purpose. Targeted at student and graduate creatives, it gives you a chance to bid for a project – from logos, web design and animation through to printed marketing – that will help you develop your portfolio.

Plus if you win a project you can also earn some money at the same time!

Jobs in marketing

Four to look at for possible marketing vacancies:

• Madjobs Madjobs is the leading resource for marketing, advertising and design jobs. All jobs from marketingweek.co.uk. designweek.co.uk, creativereview.co.uk and nma.co.uk feed into the madjobs portal. Browse jobs by job function, location, job discipline 
• Marketing Magazine Jobs Media, communications and marketing jobs. Search by function, UK location or by work sector
• onlymarketingjobs Marketing jobsboard – search by location or by type of marketing job. Some vacancies in South East England, but this is a UK-wide jobsboard. Also a marketing focused blog and references to marketing network events
• Simply Marketing Jobs Specialist online job site for marketing jobs. Search by UK location or by job category – a wide variety of marketing roles are covered 

Also, don’t forget to check the PCC online vacancy board regularly for graduate vacancies …

AdMISSION: What’s that?

Well.. if you want to work in the advertising, media and marketing industry you should take a look! AdMISSION features a guide to the industry and job profiles, along with advice on how to find and secure a job or work experience.  It also features interviews and tips from adlanders working across a range of disciplines and, in time,  internships, graduate scheme and entry-level job opportunities will be listed.

What’s a graduate training scheme?

We’re often asked ‘what’s a graduate training scheme’ or ‘how do I apply for a graduate training scheme, and is it too late?’

A graduate training scheme is full-time employment with a major company once you graduate, offering structured management/professional training and development .  Schemes usually last between one and two years and may be business or finance-related, HR, IT, engineering, marketing etc. The company may help you with training and support towards your chosen professional body’s recognised qualifications – eg chartered engineer status or professional membership of CIPD for the HR profession.

If you’re a final year or postgraduate student, you can find schemes and graduate jobs advertised on the PCC website, and you can sign up to receive email alerts.  Also, register with prospects.ac.uk and targetjobs.co.uk to receive job alerts.

Come in and see us if you want more help in applying for these schemes or want to know more about them.

Brand management

The CIM are offering career development awards for students who undertake work experience with one of its recognised brands as part of its Student Brand Manager programme. Also take a look at www.getin2marketing.com/improve/student-brand-managers to find out who else participates.

TARGETjobs on Twitter: 3

Twitter feed dedicated solely to marketing, media, publishing, PR and advertising with the latest industry news and careers advice,the latest jobs and deadline alerts.

Follow them @TjobsMarketing

I Am Creative

Don’t be put off by the fact that this site targets the 13-19 age group – there are some good resources.

Branding yourself..

.. take a look at TARGETjobs advice on getting a graduate marketing job

If you’re studying marketing at Brunel and would like a one-to-one meeting to help you to find that ideal job role or just don’t know where to start contact Sarah Rourke.

Have you tried Delicious?

Check out these job search and information resources that have been set up on Delicious by PCC’s law careers consultant. Although they’re mainly law related there’s a mix of other links – PR, marketing, media and more.

All you need to do now is to follow..

Brand Republic Careers

have launched an editorial channel on Brand Republic Careers designed to offer guidance in developing your marketing or advertising career.

‘Ad agencies are yesterday’: Will.i.am’s perspective

Check out this article on the Brand Republic site.   Global artist Will.i.am, in his role as director of Creative Innovation at Intel, was speaking at the Cannes Lions International Festival of Creativity in June 2011.

While you’re visiting the Brand Republic site check out the other goodies on offer.

More on marketing…

Read this article from Brand Republic to get some useful tips to help you find that elusive graduate job.

• Graduate Marketing Jobs
• Graduate Account Management Jobs
• Graduate Agency Jobs

Help from the PCC:

• CV example for a business marketing student
• Chat to a Careers Consultant
• Marketing resources
• Vacancies placed with the PCC by recruiters

What’s it like?

Find out about marketing – http://www.getin2marketing.com/. 

Need some help?  Come and talk to one of our Career Consultants.

Global job opportunities?

Careers International organises invitation-only career events at which international employers meet and interview high potential graduates and professionals for a wide variety of international positions. These events focus on different academic backgrounds and work experience, bringing together up to 15 international companies and 200 internationally strictly-selected candidates.