Branding: Get a broad perspective

brandingThis FutureRising article gives useful information that should help you to firm up your options and where you can look for jobs:

Are you a creative?

FutureRising aims to increase your knowledge of the creative industries.  What’s on light_bulb_idea_gears_800_11462offer?

  • Briefs written by employers who offer jobs, internships, prizes and feedback to the best student submissions
  • Challenges to earn points and impress employers with your commitment and understanding
  • Creative job opportunities – internships, graduate schemes and placements in advertising, branding, design, marketing and media
  • Attend events with creative professionals
  • Connect using the FutureRising network

Take a look…..

Let’s talk about marketing

Couple of websites that might be worth a look to learn more about all aspects of marketing:

Getin2marketing  is an online careers resource from the CIM (Chartered Institute of Marketing). There is a marketing a-z glossary of industry specific jargon so you get to know your adopter categories from your AIDA and your yappies from your zuppies! There are also ten links to further explain the basics of marketing including ‘how to define your unique selling proposition’, ‘how to achieve an effective promotional mix’ and ‘how to plan marketing communications’.

and

U-Talk Marketing Information and news for marketers, by marketers. Covers digital, advertising, PR, sales promotion, media, strategy, direct marketing, point of sale, client relationship management marketing news, marketing analysis and selection of marketing related blogs.

More about marketing

Two professional bodies for the marketing sector:

Chartered Institute of Marketing (CIM) – Worldwide professional marketing body. Defines the marketing standards that operate in the UK. Provides membership, qualifications and training to marketing professionals

Direct Marketing Association (DMA) – Trade association in the marketing and communications sector. Aims to protect consumers and raise industry standards. Members include agencies, list brokers and mailing houses, as well as blue-chip corporations

Take a look, get more informed about the sector you are interested in.

Want a project for your portfolio?

Then take a look at Concept Cupboard: it’s an online creative crowdsourcing service with a social purpose. Targeted at student and graduate creatives, it gives you a chance to bid for a project – from logos, web design and animation through to printed marketing – that will help you develop your portfolio.

Plus if you win a project you can also earn some money at the same time!