Take a look at these three websites to find out more about it:
AdMISSION IPA’s careers website for people who want to get into advertising, media and marketing communications. (IPA is the Institute of Practitioners in Advertising – the institute for leading agencies in the UK’s advertising, media and marketing communications industry, covering the creative, direct marketing, healthcare, media, new media, outdoor, sales promotion and sponsorship sectors).
AdMISSION gives you information on routes into the advertising industry, job roles and an industry guide to the different types of ad agencies. For instance, do you know the difference between creative, digital, social media, direct marketing and branded content agencies? Also, you can read up on what makes an account manager, an account planner, a copywriter, a media planner and a media buyer – so you get some idea what people doing these jobs actually do every day.